“TO WHAT EXTENT ARE YOU INFLUENCED BY ADVERTISING? GIVE EXAMPLES.”
Advertising consists in promoting a product to increase its sales. In our consumer’s society, advertising is everywhere. Does this massive presence mean that I am influenced by advertising in my choices as a consumer?
Sometimes, when we have enough money and when we really need something from a professional or personal point of view, we are more likely to be tempted. For example, if I really need a pair of new sneakers because mine are all worn out, and if I chance upon an ad on some media, I will be interested.
On the contrary, if I do not need the latest pick up truck or cell phone because I do not have the money or I already have one, no ad would ever make me stop at a car dealer or at an apple store.
As a conclusion, I will say that the extent to which advertising influences me depends on how much / how badly I need the product or the service.
When Dr. Copeland was young, medical education was almost only for whites so, for a black person, becoming a doctor / physician was wonderful accomplishment. It means that if the conditions were less difficult, if there were fewer obstacles, there would be a lot more / many more black doctors. Potential and success are not a question / matter of skin-color, but a matter of determination, hard work and will-power. (574 words)
“They took him to the jail”
ð Jail is an obstacle to social progress for many reasons. First, a convict is no longer belongs to society = a convict is outside society so he loses his social status and so progress is impossible. When a doctor is put in jail, or an architect, or a lawyer, or a car mechanic, he cannot work anymore, he/she stops being what he/she was and he/she becomes a simple prisoner with no profession. Socially speaking it is a downfall. Secondly, after serving time in jail, ex-convicts try to get a job, to find their social status again but generally, it is almost impossible. Once society knows that you were in jail, nobody really trusts you. Of course the sheriff knows the consequences of his decision, for Dr. Copeland life will never be the same anymore.
II) Doctor Copeland is a black physician in the south of the US during segregation; it is progress in itself because medicine was not desegregated until 1964. When Dr. Copeland was young, medical education was almost only for whites….
NOTION # 4
« The Idea of Progress » / « Southern Justice »
Le petit paragraphe intitulé “A brief history of Afro-Americans” peut servir d’entrée en matière, comme pour la notion précédente (“power”). Vous pouvez également choisir de l’exploiter à un autre moment de votre oral. La présentation (brève) du texte ne change évidemment pas, seule la problématique diffère :
The objective is to show that the sheriff is an obstacle to social progress, to show that in his words and his attitude, he reveals he does not want black Americans to climb the social ladder, he wants to keep them away from social progress, and he wants them to stay in a position of social inferiority. In parallel, the doctor is the perfect example that anybody can succeed socially if they have the chance to prove themselves.
“What you want”, “what you say”, “he jerked his thumb”
ð The sh. doesn’t make any effort to speak correct English with correct grammar, he probably thinks that black people are too dumb or too under-educated to understand proper English. If it was true, doctor C. would never have succeeded in becoming a physician. Speaking a good and rich language symbolizes your educat° and social status. It is worse when he does not use his language but his hands (“he jerked his thumb”) because he sees the doctor as a sort of animal, or maybe less than an animal, as if the doctor was not worth talking to.
ð The sheriff thinks that because the doctor is a black, then he has to be a reverend, he imagines that all black men are reverends, as if they were all labelled (étiqueté) as reverends, as if black people were supposed to become reverends and nothing more, as if it was their social limit.
ð This time, the sheriff is taking the doctor’s identity and social title away from him, he is not a dr anymore, he is not “sir”, he is just “you”, he is just a nobody.
“You’ve been drinking”
ð The idea is that according to the sheriff, every black person is / all black people are drunkards / alcoholics. Being an alcoholic good for nothing will limit your chances for social elevation, and sometimes it makes you hit rock bottom.
“They took him to the jail”
How Is Your Phone Changing You?
Of the 7 billion people on earth, 6 billion own a cell phone, which is pretty shocking given that only 4.5 billion have access to a working toilet, so how are these popular gadgets changing your body and brain? If you’re looking down at your phone right now, your spine angle is the equivalent of that an 8 year-old child sitting on your neck, which is fairly significant considering people spend an average of 4.7 hours a day looking at their phone. This, combined with the length of time spent in front of computers has led to an increase of the prevalence of myopia or near-sightedness in North America. In the 1970s, about a quarter of the population had myopia, where today, nearly half do; and in some parts of Asia, 80 to 90% of the population is now near-sighted. It can be hard to put your phone down. Take for example the game “Candy Crush”. As you play the game, you achieve small goals, causing your brain to be rewarded with little bursts of dopamine and eventually you’re rewarded in the game with new content. This novelty also gives little bursts of dopamine, and together creates what is known as “compulsion loop” which just happens to be the same loop responsible for the behaviors associated with nicotine or cocaine. Our brains are hardwired to make this novelty-seeking and this is why apps on our phones are designed to constantly provide us with new content, making them hard to put down. As a result, 93% of young people aged 18-29 report using their smart phones as a tool to avoid boredom, as opposed to other activities like reading a book or engaging with people around them. 1.28
Re: Can newspapers survive the digital revolution?
I think that’s an open question. Our audience is clearly migrating, and pretty rapidly, from the print version to the internet version, I’m inclined to think that this is a transition period and not just a steadily accelerating decline. The Washington Post has had a smart strategy of building its website and building revenue on the website, so I think that we’re going to be able to survive. I think the biggest problem is our economic question mark; are people going to be willing to finance a kind of costly investment that it takes to produce quality journalism? That is labor intensive work. The two women who are at the Washington post who broke the story about the abuse of veterans at Walter Reed Hospital spent four months on that story. That’s very expensive to have two highly-trained professional reporters working for four months on one story. But that story produced an enormous change of policy and the question mark is whether people are willing to support that kind of investment. 1.34
Rappel DS "Southern Justice / Power / The sheriff is a man of power" le 23/3.
Début entraînement CO.
Tahir Lee - Dr. Russell Anderson - African American Icons III
Dr R. A. was one of our early pioneers here in Leon County. Dr A overcame racial segregation by attaining an education. He received his degree in biological science in 1928 followed by a Masters in 1930 and his PhD in 1933. He came from the North, but once he migrated to Tallahassee, he opened the first medical clinic, one of the first medical clinics that were here in Tallahassee. In his autobiography, he talks about being the first African American to get a PhD from the Department of Science at the University of Pittsburg. A huge accomplishment. He was also one of the founders of the Florida A&M University Hospital and as such was the first medical director. In 1956, the hospital was the only public medical facility for blacks within 150 miles. By 1957, Dr Anderson founded the Anderson Brickler medical clinic with his son-in-law. He built the Anderson clinic on South Adams Street, which still stands today and the important thing about it is that his legacy is being continued by his son-in-law, his grandson and his granddaughter. During Dr A’s time at Florida A&M University Hospital, health facilities in Leon County were still segregated. We had TMH hospital but blacks could not go there, for services, nor could any black doctor practice at TMH. 93 seconds
DEUXIEME VIDEO RETIREE DU NET, EN VOICI LA TRACE ECRITE:
“Dr Daniel Hale Williams, the first black doctor “ https://www.youtube.com/watch?v=VZ0OzKig0aU
Dr Williams was the first person to successfully operate on the human heart. He is the father of black surgery. His medical innovation in heart surgery in 1893 paved the way for modern advances and techniques currently used by surgeons worldwide. However, in many modern medical history books, his name and his accomplishments are missing. Dr Williams succeeded in an era when many whites, and even some blacks, didn’t believe a hospital serving the needs of black people was needed. Against tremendous obstacles, his determination and talent established a foundation for quality black medical care to move forward on. For years, operations on the human heart were not performed by doctors because of the great risk to a person’s life. That was until 1893 when a black doctor made medical history by performing the first successful operation on the human heart. (…) 1.28 Daniel Williams was born January 18th, 1856 in Hollidaysburg, Pennsylvania. He was the fifth child of Sarah Price Williams and Daniel Williams Junior. His father was a barber and owned real-estate, which made it possible to provide his family a comfortable middle-class lifestyle.
b) His language.
Line 31, the expression “come here you” is disrespectful but more importantly, the word “you” suggests that the doctor doesn’t have a name or an identity, as if the sheriff used his power to say the doctor is nobody, that he has no identity, no name.
In the beginning, line 13, he calls the doctor “reverend”, at the time a lot of black men were reverends so for the sheriff all black men are reverends, so the idea is that if the sheriff decides that Dr Copeland is a reverend, , he becomes one. The same thing happens lines 19/20: if he says the judge is busy, then the judge is busy whereas other people, white people, are free to see him. Finally line 37, even if the sheriff is lying when he says that Dr Copeland has been drinking, it must be accepted as the truth just because he says it.
All things considered, the language of the sheriff is so powerful that whatever he says must be accepted as the truth.
c) The physical violence of the sheriff is an instrument of his power.
As soon as Dr Copeland starts contradicting the sheriff, the latter strikes him in the face. It’s a way for him to impose his reality and to show his power. The doctor must feel powerless and helpless. He wants the doctor to understand / to learn that he must never contradict him / respond to him, that he must keep silent and obey. There is also the intention to humiliate the doctor and to make him feel inferior. The pain is both physical and moral. Moreover, the doctor is beaten up by three men, the humiliation is even bigger and more important, it shows the power of the white sheriff has no limits. If the doctor died the sheriff would walk away with it unpunished / without being punished.
DS LE VENDREDI 23 MARS, apprendre cours sur le sheriff, être capable de dire ce qui fait de lui un homme de pouvoir.
I) The unlimited power of the sheriff.
a) His gestures, his face, his eyes.
When the Doctors asks him where the judge’s office is located, the sheriff “jerks his thumb”, it’s a symbol of authority and power because he gives him an order without speaking, a simple gesture is enough to dictate his will. The text says that the doctor recognizes the sheriff just with his face, not with a star or a hat or a uniform. His face is the face of a powerful man. (lines 6 & 10).
Later in the story, the sheriff “winks” at his friends to make fun of / to laugh at the doctor. He makes a link with his white colleagues, they form a group, and that’s what makes them stronger and more powerful, all the more so as the doctor is alone. It’s a little different when we read that the sheriff keeps “watching” the Doctor, as if he was controlling him. Moreover, the doctor is sitting whereas the sheriff is standing, it’s a position of inferiority for the doctor. All things considered, there are signs of power in the sheriff’s gestures, in his face, in his eyes and in his posture.
b) His language.
“Locations and forms of power”
Introduction: a two-minute summary of the history of Afro-Americans, and a fifty-word presentation of the text “Southern Justice”.
The USA declared their independence from England on July 4th 1776 (real, definitive independence was earned / won at the end of the American Revolution in 1783). But for Blacks, there wasn’t any freedom, any emancipation, they were enslaved before and after 1776. In 1863, president A. Lincoln signed the Emancipation Proclamation which led to the liberation of about four million slaves. But about ten years after the abolition of slavery, segregation laws were voted in the South / the Southern states. Blacks/black people were free but equal. They had to wait until 1963 with MLK and his famous “I Have a Dream” speech, which forced President Johnson to abolish segregation in 1964/1965. For example, medicine was desegregated in 1964, in 1967 the first black man became member of the Supreme Court, and the Court decided to legalize marriage between blacks and whites.
In class, we studied the text “Southern Justice”. It’s about a black Doctor in the Southern states during segregation. His son has been jailed / imprisoned so he wants to see the judge. Unfortunately, the white sheriff doesn’t let him talk to the judge and at the end, the sheriff decides to beat up the doctor and to jail him.
I) The unlimited power of the sheriff.
a) His gestures, his face, his eyes.