Advertising Techniques : Visual Merchandising Tips


Advertising techniques: visual merchandising tips. Hi (…) tips. When thinking about visual merchandising tips, you have to think about the appearance, the impact of the product, of the service – if you wanna see it that way – that we’re promoting. Merchandising is usually used in store, so we can think about a supermarket. If we are a brand that is available in a supermarket, we have a special promotion, then of course it’s in our interest that our brand, our product is easily accessible, is easily visible, and most important of all, its impact from an interest thing. What does that mean? It means really, what’s in it for me as a consumer, what’s interesting, what’s different, what’s on offer, what is special about it? Really, in terms of the impact, the visualness of the product, we’re talking about again, the actual image, the design, the packaging of our product or our service, how does it stand out, are the colors vibrant enough, do the colors replicate the meaning of what we’re offering? And what’s more, is the merchandising promotion, is the merchandising stand, is somebody actually gonna walk past that bin, or are they gonna reach in and grab whatever it is we’re offering?

Advertising Techniques : Why Do Companies Use Logos?


Hi my name is Mark and we’re gonna discuss why companies use logos. Logos are a form of basic identity, they are a way in which a company differentiates itself from its competitors, to stand out, to be different. Company logo is a corporate form of branding. Branding is the identity of the company. And this can be found through many ways. The logo is the physical form of a company, its moral standing, its views, its motto. The logo incorporates all of its visual, spiritual, social foundations. A company uses sound, uses color, images; it uses all sorts of way in which you can identify with that organizational brand. That’s why companies use logos. So, ok, a company uses a logo as an expression of its identity. It uses symbols, colors, sounds, any which way it can create an impact on the target audience, on the customer, on you. And the symbol, within that logo is the way which identifies who and what it stands for. Colors, sounds, symbols, images, they are all there to create the company identity.

CORRIGE en FRANCAIS: Dans cet enregistrement, Mark se présente et annonce qu'il va expliquer pourquoi les entreprises ont recours à un logo. Le logo est une forme d'identité de base, c'est pour l'entreprise un moyen de se distinguer de la concurrence, de se démarquer, d'être différent. Le logo d'entreprise, c'est comme une marque internationale. Cela se retrouve de plusieurs façons. Le logo c'est la forme physique de la société, c'est sa valeur morale, ses opinions, son slogan. Le logo intègre toutes les bases visuelles, sociales et spirituelles de l'entreprise. Une entreprise utilise un son, des couleurs, des images, toutes sortes de techniques qui nous permettent d'identifier sa marque. Voilà pourquoi les logos sont utilisés par les entreprises. Donc, une entreprise voit le logo comme expression de son identité. Elle a recours à des symboles, des couleurs et des sons, tout ce qui peut avoir un impact sur le public cible, sur le client, sur nous en fait. Et à l'intérieur du logo, le symbole sert à identifier qui elle représente et quoi elle représente. A la fin il répète que les sons, les images, les couleurs ainsi que les symboles sont là pour créer l'identité de la société, de l'entreprise.