14 mai 2018


Advertising Techniques : Visual Merchandising Tips


Advertising techniques: visual merchandising tips. Hi (…) tips. When thinking about visual merchandising tips, you have to think about the appearance, the impact of the product, of the service – if you wanna see it that way – that we’re promoting. Merchandising is usually used in store, so we can think about a supermarket. If we are a brand that is available in a supermarket, we have a special promotion, then of course it’s in our interest that our brand, our product is easily accessible, is easily visible, and most important of all, its impact from an interest thing. What does that mean? It means really, what’s in it for me as a consumer, what’s interesting, what’s different, what’s on offer, what is special about it? Really, in terms of the impact, the visualness of the product, we’re talking about again, the actual image, the design, the packaging of our product or our service, how does it stand out, are the colors vibrant enough, do the colors replicate the meaning of what we’re offering? And what’s more, is the merchandising promotion, is the merchandising stand, is somebody actually gonna walk past that bin, or are they gonna reach in and grab whatever it is we’re offering?

Advertising Techniques : Why Do Companies Use Logos?


Hi my name is Mark and we’re gonna discuss why companies use logos. Logos are a form of basic identity, they are a way in which a company differentiates itself from its competitors, to stand out, to be different. Company logo is a corporate form of branding. Branding is the identity of the company. And this can be found through many ways. The logo is the physical form of a company, its moral standing, its views, its motto. The logo incorporates all of its visual, spiritual, social foundations. A company uses sound, uses color, images; it uses all sorts of way in which you can identify with that organizational brand. That’s why companies use logos. So, ok, a company uses a logo as an expression of its identity. It uses symbols, colors, sounds, any which way it can create an impact on the target audience, on the customer, on you. And the symbol, within that logo is the way which identifies who and what it stands for. Colors, sounds, symbols, images, they are all there to create the company identity.

CORRIGE en FRANCAIS: Dans cet enregistrement, Mark se présente et annonce qu'il va expliquer pourquoi les entreprises ont recours à un logo. Le logo est une forme d'identité de base, c'est pour l'entreprise un moyen de se distinguer de la concurrence, de se démarquer, d'être différent. Le logo d'entreprise, c'est comme une marque internationale. Cela se retrouve de plusieurs façons. Le logo c'est la forme physique de la société, c'est sa valeur morale, ses opinions, son slogan. Le logo intègre toutes les bases visuelles, sociales et spirituelles de l'entreprise. Une entreprise utilise un son, des couleurs, des images, toutes sortes de techniques qui nous permettent d'identifier sa marque. Voilà pourquoi les logos sont utilisés par les entreprises. Donc, une entreprise voit le logo comme expression de son identité. Elle a recours à des symboles, des couleurs et des sons, tout ce qui peut avoir un impact sur le public cible, sur le client, sur nous en fait. Et à l'intérieur du logo, le symbole sert à identifier qui elle représente et quoi elle représente. A la fin il répète que les sons, les images, les couleurs ainsi que les symboles sont là pour créer l'identité de la société, de l'entreprise. 

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07 mai 2018


Advertising Techniques : Impact of Photography on Advertising

Hi my name is Mark. We’re here to discuss how photography impacts on advertising. Photography as a tool has been used for over 100 years now, as a measn of collecting or archiving information. In modern-day advertising, photography is used as a method of communicating something and usually, something that is real, an image that’s been used is collected in the past. For example if we look at images, black and white versus color, what does it say to us? Black and white could be creative, artistic, as obviously color is available, why not use color? Color could be used to emphasize the specific element of a holiday for example, if it’s bright, if it’s colorful, a product, a service, whatever it happens to be. But we use photography, also, as a way of exchanging views and ideas, and also using for example real happening moments in politics, celebrities, history, things that have happened. We’re using them as a tool in which to communicate a specific message. Obviously advertising is a very powerful tool as it communicates to what we call blanket or broadcast volumes of people, numbers, millions of people, in which case, the message needs to be very impactful. (1-21)

RAPPEL: lundi 14/5 test de Compréhension Orale, précédé d'un dernier document d'entraînement.

Vendredi 11/5: cours en B301 salle informatique

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13 avril 2018


Career Choices for Teens - Tip 2, Play to your Strengths

(0.50) Playing to your strengths. What do you think this means? What it means is find out what you’re good at. And do what you’re good at. How many of you have had this experience: you come home from school with your report and guess what, you’ve got an A for history, and you’ve got a B for English, but you also got a D for biology and an E for accountancy. What do your parents say? They probably say that you need to work more on your biology and accountancy, right? They may even send you to extra lessons. While it’s important for you to work hard and do well in all of your subjects in school, playing to your strengths is about finding out what subjects you’re good at, the subjects that you’re passionate about, and then the ones that you’ve enjoyed the most. So if biology and accounting are not your thing, and clearly you’re great at English and history, then concentrate on the careers where English and history are important. Don’t go and do the accounting degree even if your father wants you to do it. Go and do the English and history degree. Tiger Woods started playing golf when he was 4 years old and his parents didn’t say to him, when he was 12 “wow Tiger, you’re so good at golf, you’re such a good sportsman, maybe you should also try basketball.” No, he was so good at golf so he focused on the golf and now he is the best golfer in the world. Some of you may already know what you’re good at. And some of you are still discovering what you’re good at and that’s what your teens and twenties is all about. (2.19)

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06 avril 2018


President Barack Obama On Race Relations, Post Ferguson & Eric Garner

What I told the young people who I met with, we’re gonna have more conversations like this over the coming months, is:”this isn’t gonna be solved overnight, this is something that is deeply rooted in our society, it’s deeply rooted in our history, but the two things that are gonna allow us to solve it, number one, is the understanding that we have made progress, so it’s important to recognize, as painful as these incidents are, we can’t equate what is happening now to what was happening fifty years ago, if you talk to your parents, grandparents, uncles, they’ll tell you that things are better, not good, in some cases, but better. And the reason it’s important for us to understand progress has been made is that then gives us hope that we can make even more progress. The second thing that I insist with these young people is we have to be persistent because typically, progress is in steps, it’s in increments, you know when you’re dealing with something as deeply rooted as racism or bias, in any society, you’ve got to have vigilance, but you have to recognize that it’s gonna take some time and you just have to be steady, so that you don’t give up when we don’t get all the way there.

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1968 King Assassination Report (CBS News)

(0.20 =>1.50) “Good evening, Dr Mlk, the apostle of non-violence in the civil rights movement has been shot to death in Memphis, Tennessee. Police have issued an all points bulletin for a well-dressed young white man seen running from the scene. Officers also reportedly chased and fired on a radio-equipped car containing two white men. Dr King was standing on the balcony of his second-floor hotel room tonight when, according to a companion, a shot was fired from across the street. In the friend’s words, the bullet exploded in his face. Police, who have been keeping a close watch over Nobel Peace Prize winner because of Memphis’ turbulent racial situation, were on the scene almost immediately. They rushed the 39 year-old Negro leader to a hospital where he died of a bullet wound in the neck. Police say they found a high-powered hunting rifle about a block from the hotel, but it was not immediately identified as the murder weapon. Mayor Henry Loeb has reinstated the dusk-to-dawn curfew he imposed on the city last week when a march led by Dr King erupted in violence. Governor Buford Ellington has called out 4,000 national guardsmen. The police report that the murder has touched off sporadic acts of violence in a Negro section of the city. In a nationwide television address, President Johnson expressed the nation’s shock.” “America is shocked and saddened by the brutal slaying tonight of Dr. Martin Luther King.”

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30 mars 2018


Suite et fin activité 3

d) He may have “celebrated” because he has a good commercial result, he may have signed a good contract for his brewery.  

e) The word “wrinkled” illustrates / reflects the expression of his face and the expression of his feelings. He may be angry and furious, or he might be surprised by Fritzi’s plan. At first sight, he might not understand her decision. In fact, on second thought, he understands very well and he does not agree.

f) “How interesting. You’re going to shop?” The first sentence is formed as an exclamation, without the exclamation mark, it means / it proves it is not interesting at all, it is a bad idea. The second sentence proves he hopes that she is only going to shop because he says it as an evidence, as an affirmation with just a question mark.



Emma Watson's speech on gender equality

The more I’ve spoken about feminism, the more I have realized that fighting for women’s rights has too often become synonymous with man-hating. If there is one thing I know for certain, it is that this has to stop. I started questioning gender-based assumptions a long time ago. When I was 8, I was confused for being called “bossy” because I wanted to direct the plays that we would put on for our parents, but the boys were not. When at 14, I started to be sexualized by certain elements of the media. When at 15, my girlfriends started dropping out of their beloved sports teams because they didn’t want to appear muscly. When at 18, my male friends were unable to express their feelings. I decided that I was a feminist and this seemed uncomplicated to me but my recent research has shown me that “feminism” has become an unpopular word. Women are choosing not to identify as feminists. Why has the word become such an uncomfortable one? I am from Britain, and I think it is right that I am paid the same as my male counterparts

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24 mars 2018


Travail de vendredi 23/3 (groupe du jeudi inversé)

Fin activité 2:

j) Fritzi wants to be a modern woman whereas Joe is not very modern, his mindset / point of view is something that existed a very long time ago. For him, Fritzi’s education should be like in Germany in the past. His conception of woman’s role is to pray God, to cook for the family and to educate the children. Fritzi disagrees.

 Activity n°3, Thursday group

a)”Please do” and “smiling” mean that / prove that / show that / reveal that Joe is happy, ready to listen. He wants to encourage Fritzi to express herself. Joe is in a positive mindset, he is open-minded. He may imagine Fritzi’s plan is to found / start a family and to get married.

b) The position of his hands and of his legs suggests that he is relaxed and in the position of the boss. He thinks that he has the total control of the situation. He does not anticipate the disagreement of Fritzi.

c) His ‘’little paunch’’ is a symbol of happiness and prosperity, he has all he wants which means/ in other words, He has professional success, power, good health, and an obedient daughter with a very good education.

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16 mars 2018


Activity N°2, Friday group

e) Line the verb “to live” has two different meanings. First / first of all / on the one hand, she just wants to spend the rest of her life in NYC. Secondly / on the other hand, it means NYC is the opportunity for her to live her life freely. If she stays in Chicago, something will die in her mind, she will have no life. If she wants to survive, she needs to follow her heart and to fulfill her dreams / to make her dreams come true.

f) If she becomes an actress / a comedian, she will be anyone she wants to be, when you play a role, you become a new person, with a new life. If she becomes a costume designer, she can give free rein to her imagination to create her own style and the most beautiful dresses.

g) In NYC and in the world, Broadway was, is and will always be the world capital of theatre. The most important shows in the world are performed in Broadway; it’s the place to be.

h) Line 23, she says she bought her ticket “Wednesday” and line 36 she says she is “just informing” him. She just wants to be polite; her father’s opinion is the least of her concerns.

i) For Fritzi, if her father lets Carl go to Detroit without any specific professional plan, why not her? It is unfair.


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16 février 2018



3) a) In the beginning, she repeats the word “plans” because she wants to insist on her ambition for the future. Her father is neither deaf nor stupid / crazy, she repeats the word because she just /only wants to convince him.

 b) The word “plan” is stronger than the word “project” because a plan means something prepared with precision whereas a project is just an idea. With a plan, you explain the different steps of your idea. She wants to prove she is organized, mature, autonomous and serious.

c) In the same way, when she says “I want” instead of “I would like”, it’s stronger, she has decided to move to NY and she will go, with or without her father’s permission, nothing or no one can stop her.

d) Line 9,she uses the present to make  Joe understand she is confident. We have the impression she doesn’t care about his opinion, it’s as if she was already on the way to Manhattan. In her mind, she is already there.

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15 février 2018


ANNONCE: DST lundi 5 mars sur la première fiche d'activités sur le texte "Plans", (Questions 1,2,3 a, b, c, d) ainsi que sur le vocabulaire du texte et des leçons. Consultez le blog pour récupérer le cours si vous avez été absent aux derniers cours en 1/2 groupes.

Groupe du jeudi, suite et fin du travail à réviser:


2)In this passage, the two characters disagree. They do not have the same opinion about Fritzi’s plans. She wants to live in New York and work in the theater. She may / must want to be an actress. Joe does not want Fritzi to go to NY because in his opinion, she is too young and NY is dangerous. Moreover, according to him, working in the theatre is unstable.


3) a) Lines 1 and 2, she repeats the word “plans” in a short sentence, she wants to insist on the importance of her decision, and on her ambition, on her determination to succeed. She wants Joe to understand her motivation.


b) Generally, a plan is more precise than a project. With a project, you explain your goal, your objective but with a plan, you explain every step of your strategy.


c) When she says “I want” instead of “I would like”, she shows her character, her authority, she shows how authoritarian she is. She is a little / slightly aggressive with him, she anticipates the conflict and the disagreement of her father but she doesn’t care.


d) Line 9, she uses the present instead of the future because in her head, she is already in NY, no matter what her dad says / whatever her dad says.


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